Your market entry into
the United States

You are planning to expand your company into the US market and would like to expand your network with this in mind. We provide you with access to valuable and helpful contacts and networks in business and diplomacy as well as to suitable funding organisations and renowned US universities.

The United States - an attractive market

With a gross domestic product of around USD 27.3 trillion (2023), the USA is the largest economy in the world. The business opportunities in the land of opportunity are correspondingly large. It is not surprising that Switzerland is the 6th largest foreign investor.

  • Full employment prevails in the USA. It is estimated that the average unemployment rate will be around 4 per cent by 2029.

    Swiss direct investment in the USA rose from USD 255 billion to USD 307 billion between 2019 and 2022.

    The US capital market is unrivalled in its size when it comes to providing venture capital for innovative start-ups.

    Interest in Switzerland's dual education system is high in the USA. Subsidies are provided accordingly.

    The USA is pursuing an increasingly protectionist trade policy under both Republican and Democratic presidents.

    The USA subsidises foreign companies with attractive tax benefits when they relocate jobs.

A new market, different rules

Communication
with striking impact.

As a communications agency, we place your company's long-term communications strategy at the centre of our work. With credible communication, we create trust at all points of contact and thus generate sustainable and priceless added value for your brand - in every phase of your business.

As part of the NIKandNIK Group AG, we utilise valuable synergies within the group in a sustainable manner and therefore set ourselves apart from other providers with particularly short communication channels and efficient project management.

We can actively support you in the following areas as a communications agency and with our sister companies:

  • Location selection and examination of local conditions

    Selection and recruitment of skilled labour

    Development of logistics chains

    Cultural translations

    Co-operation with local partners and suppliers

    Negotiation of tax benefits

    Implementation of ESG regulations

    Implementation of marketing and sales measures

    Implementation of communication measures

We have many years of experience and are excellently networked in politics, business and society, enabling us to provide comprehensive, value-adding and discreet advice and support to clients from a wide range of industries.

  • US government and diplomats

    Colleges and universities

    Local network, East and West Coast

Listening is the fine
art of communication.

Dominik A. Lüthi
Chief Executive Officer

+41 76 427 22 40
dominik.luethi@gray-communications.com

What do you have to say?

The long-term communication strategy of your company is at the centre of our efforts. Trustworthy communication creates trust and thus a sustainable and priceless value for your brand - in every phase of your business.

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