Modern issue management and targeted lobbying are among the most important tasks in external communication for organisations and companies alike. Despite this importance, corresponding measures are only pursued selectively and rarely strategically - moreover, networking is often completely outsourced to associations. The hurdles and effort involved in subsequent activities are correspondingly higher.
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The sovereign always has the last word - political campaigning requires a great deal of intuition to achieve majorities among the people and the cantons. Recognising the needs of urban, suburban and rural populations and convincing them with arguments. The most important thing is to find the perfect mix of objectivity, emotion and economic interests. In addition to launching the campaign, many other tasks are involved, such as organizing the committees, media work and coordinating all public appearances, including thousands of local mobilization campaigns.
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